– Opportunity to reach a large audience
– The short time-frame of the event
– Opportunity to sell a large amount of educational material
– Opportunity to enroll students for other kinds of training sessions
– Moderate to high profitability
– Windfall potential
Disadvantages
– High financial risk with mass events
– The instructor almost has to be a good public entertainer
– The instructor has to be good at working with crowds
– Motley audiences (novices mixed in with experienced practitioners)
-Nearly no practical training is given
