An instructor who holds serious and regular training sessions on out-of-body travel and lucid dreaming can count on a substantial stream of people who turn up "out of nowhere". A substantial portion of the group will turn up on its own without any advertisement or effort on your part or that of your helpers. Meanwhile, the more effort you put in and the more you advertise, the sooner this spontaneity will start. However, there’s no guarantee of this, as people showing up spontaneously is a kind of seal of quality for your seminars and level of teaching.

Accordingly, quality of instruction is in large part what will make it all happen. This is precisely why the instructor should devote time and energy to maintaining a positive image, as well as keep seminar participants as happy as possible. This includes not only giving interesting and effective training sessions, but also talking with students after the lessons. Make every effort to get them to practice as effectively as possible on their own after personal training sessions with you. It’s in your interest, too. If everything is done correctly, people will talk about you and recommend your lessons to their friends – and that’s whether you like it or not. For example, a superbly-run seminar alone can lead to half the tickets for the next seminar being sold without any effort on your part because the students will enthusiastically tell everybody about you, especially for the first week afterwards. This effect will gradually snowball over time and can even allow you to bring your advertising activities to a minimum.

If you hold training sessions for the sole purpose of constantly recruiting new people and then getting them out of your hair as quickly as possible, you’re going to get to spend tons of time and energy on recruitment. Bad teaching not only cancels out any positive "word-of-mouth" effect, but will also work against you. For example, if someone is planning to come to you for a training session, others might simply dissuade him. As a result, there is no point in chasing after purely material gain without taking an interest in the field itself and the people you work with. It will be obvious to the audience if you’re only interested in their money, and it will come back to bite you sooner or later.

Contextual advertising means placing your Internet ads only on pages and websites that mention key phrases (e.g. "lucid dreaming," "out-of-body travel," and hundreds of other words and phrases from this and related fields). Such services are provided by all major search engines, with Google leading the pack. Many social networks also provide contextual advertising.

A key feature is that you only pay for the number of times your ad is shown (or even just the number of times it’s actually clicked on), and you have it shown only where visitors might be potentially interested in it. For example, there’s no sense in publishing an ad for an out-of-body travel seminar on commercial real-estate websites. But if that website has a forum and someone has started up a discussion on lucid dreaming, that’s exactly where your advertisement will be shown. Moreover, if your activities are tied to a town or city, you might choose to have your ads shown only to users who are in that area. For example, if someone from your city visits a webpage about lucid dreaming on a popular esoterica website, then he and only he will be shown your text ad or advertising banner on that page. This clearly allows you ways to optimize your advertising budget. Though quite expensive, contextual advertising is most effective.

The only problem that might arise is an insufficient number of queries on your topic in your region. Out-of-body experiences and lucid dreaming are not very well-known yet, and so not that many people discuss them. This problem is partially solved by diversifying your contextual advertising providers as much as possible. There are usually 3 to 4 large providers on any given market.

– Practical training given

– High return on investment

– Windfall potential

– Relaxed instruction in a private setting

– Minimal startup costs

– Network with successful and influential people

Disadvantages

– In-depth interaction with another person, with all its associated benefits and drawbacks

– High requirements regarding quality of instruction

– The atmosphere created by actively practicing in a group is missing

– No opportunity to watch other practitioners’ attempts and learn by example, unlike with groups

– One-on-one lessons do not popularize the phenomenon among the masses

– Must deepening be performed every time?

You should strive to, even if your sensations are initially realistic. This is due to the fact that deepening is not only for distinctness of sensation, but also for alertness of mind.

– Must hyperrealism always be maintained?

The main thing is that out-of-body experience depth suit the practitioner and not be too shallow. Otherwise, there is the risk of the experience coming to a quick end.

– Can I deepen using other senses, e.g. by smelling aromas?

It might help, but it’s better to focus on the most important of the senses: sight, touch, and kinesthetic sense.

– Are there people who are unable to fully deepen?

It’s hardly likely. Poor performance of deepening techniques and incomplete understanding of them are usually at the root of such problems.

– What should I do if I am unable to deepen to hyperrealism for an extended period of time?

You should follow your plan of action while trying from time to time to fully deepen.

– While I deepen and focus my sensations on something, my sensations are vivid. However, everything fades out as soon as I do something else. What should I do?

You should try to constantly focus your senses on something. It doesn’t necessarily have to be the sense of sight. You can focus your attention on your body, on moving your hands (e.g. constantly rubbing them together), etc.

– If I enter into out-of-body experience several times over the course of a single attempt using secondary separations from my body, do I need to deepen each time?

Yes, you should do it each and every time.

– When separating, I don’t appear in my room or some other place. Instead, I appear in a dark void where there’s nothing to touch or scrutinize. How do I deepen in that case?

The easiest thing to do is to employ the technique of translocation via teleportation and deepen once you’ve arrived at your destination. You can also use the technique of diving headfirst.

– Can I deepen in out-of-body experience so much that I won’t be able to return back to reality?

No, that’s not possible.

– Practical training given

– The most well-developed training format

– Moderate to high return on investment

– Low startup costs

Disadvantages

– Instructor must be well-versed in the practice and be a good analyst

– Cannot be held too often in the same city

– People must be kept in a state of maximum motivation to make attempts throughout all three days