For starters, it goes without saying that there’s no point in selling something online without having your own website. You should maintain a website, blog, webpage, online profile, or group on popular social networks that you always refer to and always keep updated with the latest information on your activities, as well as a schedule of your training sessions. Ideally, you’d want to pursue all the aforementioned ways of having an online presence, and would simply copy the same updates to each platform. This will allow you to reach as large an audience as possible. When it comes to online social networks, don’t focus on just one. Use at least 3 of the most popular ones. Each will have its own user base and potential audience.

Contrary to popular wisdom, setting up your own website and internet domain name is nothing difficult, let alone expensive. Everything can be done using ready-made templates. Even many hosting services are free-of-charge. Of course, you ideally want everything done as professionally as possible, or at least with help from people who know what they’re doing.

An online presence is necessary not only so that people can find you and you can keep them up-to-date. It also allows you to show up in search engines, which will always bring in people without any effort on your part. The more extensive your online activities, the stronger your presence in search engine results, and the more this will be reflected in the size of your student audience.

– Opportunity to reach a large audience

– The short time-frame of the event

– Opportunity to sell a large amount of educational material

– Opportunity to enroll students for other kinds of training sessions

– Moderate to high profitability

– Windfall potential

Disadvantages

– High financial risk with mass events

– The instructor almost has to be a good public entertainer

– The instructor has to be good at working with crowds

– Motley audiences (novices mixed in with experienced practitioners)

-Nearly no practical training is given

The three-day seminar has one of the highest success rates, which can exceed even eighty percent. There are known cases of instructors achieving a 100% rate of success with groups of five to ten people. Sometimes even over 50% of the group enters out-of-body experience at least once between days one and two.

The three-day seminar is also optimal from a financial point of view. This is mainly due to the fact that people are ready to pay well for it because they often get all of the information and full-fledged practice that they need there. For example, at an admission price of 20% the local average monthly income and a group size of 30, the seminar will gross 6 months of the local average salary, of which four months will be net profit depending on the tax rate as well as premises rental and advertising expenses, if any. That means that a month spent passively enrolling people and three days of active work will net more than the average quarterly pay in the region. Meanwhile, the price of admission might just be at least 30% the average local monthly income and the group size at least 50. Thus, you might earn your yearly living expenses or enough to buy a new car by simply doing a good job at enrollment. Not bad for motivation to popularize out-of-body travel and lucid dreaming, is it?

As our work has shown in practice, good rapport with even just a single (!) journalist can get you in headlines around the world in every language. 99% of the time, journalists don’t discover news, but simply reprint it or retell it from other sources. That’s how their job actually is. This means that if you do something interesting and it makes it into an authoritative media outlet, it’s guaranteed that it will be reprinted and retold by many other outlets. If it’s something that’s actually quite interesting, they’ll do reprints of reprints until the story is everywhere. To let the media know about your activities, simply call them up. This especially applies for media contacts whom you’ve already built a good rapport with.

But to call them, you’ll need to have some news to give them – a "scoop". Considering the novelty of the field, you yourself will initially be the news. This especially applies at the local level. However, this novelty will soon wear off. To get back in the limelight, you’ll need to do something interesting or beneficial. For example, you might run some experiment or campaign, or give your personal opinion about some event if it might be related to out-of-body experience, etc.

The more varied and interesting your activities, the more frequently you will get free advertising in the media, which will lead to success as an instructor in phase states. You will also be contributing to our worldwide efforts to popularize the field itself.

One of the aims in creating these instructions was to financially motivate people to spread knowledge of out-of-body experience. It’s therefore worth mentioning what the financial prospects are in doing so. The instructor should be able to make at least half the (if not the entire) average local monthly salary, and that’s even if he only does a couple of things right in getting an audience together. Whether he sees it as his main line of work or as just a side job, half the average local monthly salary is the minimum he needs to make to be taken seriously as an instructor.

The extremely high income upper boundary can be considered a big plus of being in this business. Depending on the format of the seminar and kind of audience, people routinely make twice and three times the average local salary. Meanwhile, holding well-organized events over the course of even a few weeks can net an organizer the average person’s annual income, a nice new car, and sometimes much more. And this is for hard work that benefits society, and not snake oil or pyramid schemes. Everything depends solely on you and your desires, goals, and ambitions.

With a correct approach, the potential of out-of-body experience is enormous – everyone can find something exciting in it. Sooner or later it will be the world’s most popular practice and an everyday phenomenon. This means that everyone is a potential student, and there are 7 billion people on this planet.

In some cases instructors will suffer setbacks, and their seminars will barely stay "in the black". This is always a result of mistakes when promoting the event, a certain element of laziness, or not being motivated to do a good job in the first place. Many new instructors and organizers are under the impression that people will materialize out of thin air to fill huge auditoriums. They forget that large audiences require hard work, creativity, time, and energy. No less than 80% of turnout depends on the work you put in to it. You cannot but succeed if you intensively promote your services.